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Values Will Guide Us Through The Rough Times – Zig Zag Principle #27

I know of a mother who had a lot of children.  In fact, some people looked down on her for having so many, but she didn’t care.  She loved her children. She had very little materially, but she would...

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Some Zealous Zig Zaggers

 We here at The Zig Zag Principle are pleased to announce the formation of the official Zig Zag Triathlon Team. These brave souls have decided to run, bike, and swim all in the name of Zig Zag. Curtis...

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How Much Cash Do I Need? – Zig Zag Principle #36

 I define profitability as having enough money to cover “the nut” and having a buffer that will allow me to move on to the next zag.  Everyone has different needs, or “nuts,” so profitability will be...

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The 80/20 Rule – Zig Zag Principle #37

During this first zig it is important to remember that you are not going to have time to be perfect at everything.  Many people who are perfectionists or have a methodical personality type fail at this...

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Zigzagger Robert Jordan Rides the Internet Wave

No matter how great your new business idea is, it will never succeed if you are the only one who thinks it’s a great idea. People have to want what you’re selling for you to have a successful, lasting...

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Building Processes – Zig Zag Principle #44

Now that you’ve started bringing in some cash and adding resources, your organization is going to need more structure and discipline.  As you add more flesh to the bones of your infrastructure, you’ll...

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Decision Matrix Tool – Zig Zag Principle #52

When I am planning new ideas for my business or for my life I like to use a tool I created called The Decision Matrix.  It helps me decide which ideas or options fit into my value plan.  This decision...

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The Power of Unplugging

This past week I took my entire family down to the Caribbean for a grand family celebration. My oldest son, John recently returned from two years in Japan, and my second son Matthew is preparing to go...

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The Doorman Principle

I throw my cell phone down in disgust. As it clacks on the desk I hope that it doesn’t crack the screen. Luckily it doesn’t. Twenty seven seconds ago I heard the familiar cell phone bing, indicating a...

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The Linker Boys Return as Men

Every once in a while you have joyous occasions in life. I’ve had more than my fair share in the last month or so. Between Guatemala and Father’s Day, it’s been pretty rock star. But today I’m sitting...

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